Browsing by Author
Heeralal, Shalen.
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
| 2024 | An analysis of the effectiveness of information and communication technology technologies in providing customer feedback to enhance B2C value co-creation: a focus on the tourism industry. | Mgoduka, Siyasanga. ; Kaseeram, Irrshad.; Heeralal, Shalen. |
| 2024 | Assessing the extent to which small enterprises, inclusive of emerging black businesses engage in service dominant logic practices empowering B2B value co-creation in the tourism sector. | Mgoduka, Siyasanga. ; Kaseeram, Irrshad.  ; Heeralal, Shalen. |
| 2023 | Assessing the impact of a product-harm crisis on brand trust and brand image: a focus on the listeriosis crisis. | Mgoduka, Siyasanda. ; Heeralal, Shalen. |
| 2023 | Investigating the influence of a product-harm crisis on consumer buying behaviour: a focus on the listeriosis crisis. | Mgoduka, Siyasanga.; Heeralal, Shalen. |
| 2024 | An investigation on the extent of usage and challenges faced by tourism SMEs concerning e-marketing: empowering co-creation of value. | Mgoduka, Siyasanga. ; Kaseeram, Irrshad. ; Heeralal, Shalen. |