Browsing by Author Heeralal, Shalen.

Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
2023Assessing the impact of a product-harm crisis on brand trust and brand image: a focus on the listeriosis crisis.Mgoduka, Siyasanda.  ; Heeralal, Shalen. 
2023Investigating the influence of a product-harm crisis on consumer buying behaviour: a focus on the listeriosis crisis.Mgoduka, Siyasanga.; Heeralal, Shalen.