Please use this identifier to cite or link to this item:
Title: Impacts of the micro environment on airline performances in Southern Africa: management perspectives.
Authors: Mhlanga, Oswald.
School of Hospitality and Tourism Management
Keywords: Tourism.;Airline performances.;LCCs.;Aviation industry.;Southern Africa.
Issue Date: 2018
Publisher: Editura Universitatii Din Oradea
Abstract: The purpose of this study was to determine the impacts of the micro environment on airline performances in southern Africa. A mixed method research design was followed. Questionnaires were distributed at selected airlines to 154 key airline personnel. Factor analysis was used to identify the dimensions of micro environmental factors impacting on airline performances. The results indicated that competitive rivalry, the bargaining power of suppliers and customers significantly impacted (p<0.05) negatively on the aviation industry. Consequently, the high number of LCCs has created overcapacity and several suppliers can squeeze airlines, something that has stifled the region’s tourism prospects.
Appears in Collections:Journal articles

Files in This Item:
File Description SizeFormat 
Impacts-of-the-micro-environment-on-airline-perfomances-in-Southern-Africa-management-perspectives.pdfPublished version265.03 kBAdobe PDFView/Open
Show full item record

Page view(s)

checked on Jun 8, 2021


checked on Jun 8, 2021

Google ScholarTM


Items in UMP Scholarship are protected by copyright, with all rights reserved, unless otherwise indicated.